Strategy
Design
Growth
We build businesses, brands, and products that matter
A boutique consultancy fusing deep African insight with GCC know-how to help innovators, investors, & public-sector leaders design, build, & scale high-impact ventures.
A boutique consultancy fusing deep African insight with GCC know-how to help innovators, investors, & public-sector leaders design, build, & scale high-impact ventures.
"Axis & Sage have been game-changers for us. Their ability to blend functionality with exquisite design is unparalleled."
About us
About us
Where strategy meets storytelling
At Axis and Sage, we believe every great business starts with a compelling story. We're the strategic architects and creative storytellers who help ambitious leaders build ventures that don't just succeed—they inspire.
Our approach is simple:
think strategically, act creatively, grow sustainably.
We've helped launch groundbreaking ventures, transform established brands, and connect investors with game-changing opportunities across Africa and beyond.
From product design to market strategy, from storytelling to growth hacking— we're the partners who see your vision and make it reality.
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Combined years of experience
Improving businesses with expert strategy, designa and market know-how for years
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Combined years of experience
Improving businesses with expert strategy, designa and market know-how for years
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Combined years of experience
Improving businesses with expert strategy, designa and market know-how for years
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Projects completed
Over 25 successful projects delivered with quality and care
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Projects completed
Over 25 successful projects delivered with quality and care
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Projects completed
Over 25 successful projects delivered with quality and care
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Skilled Partners
Our team of 3 experts ensures top-quality results
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Skilled Partners
Our team of 3 experts ensures top-quality results
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Skilled Partners
Our team of 3 experts ensures top-quality results
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0%
Client satisfaction
All of our clients are satisfied with our work and service
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Client satisfaction
All of our clients are satisfied with our work and service
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0%
Client satisfaction
All of our clients are satisfied with our work and service
Services
Services
Services
What we do
Think of us as your strategic Swiss Army knife - versatile, reliable, and always sharp.
Strategy
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Design
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Growth
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Venture Building
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Storytelling
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Strategy
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Design
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Growth
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Venture Building
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Storytelling
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Strategy
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Design
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Growth
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Venture Building
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Storytelling
From market research to business model design, we help you navigate complexity and find your true north.
Market Analysis
Business Model Design
Competitive Intelligence
Growth Planning
Our work
Our work
Our work
Get inspired by our work
From disruptive startups to established organizations, we've helped ambitious leaders across Africa and beyond achieve remarkable results.
Nature Roots
We crafted a brand strategy and digital identity that positioned Nature Roots as more than an organic commodities brand — but a trusted link between African farmers and sustainable global markets. From packaging systems to digital presence, our work emphasized transparency, credibility, and scalability, enabling Nature Roots to enter retail channels with confidence.
Strategy
Branding
Axis & Sage’s work was quick, high quality, and completely transformed our brand, making it both beautiful and highly functional. The team was professional and communicative even under crushing deadlines. We couldn’t be happier with the result — it gave our investors confidence and unlocked new partnerships.
Kunmi Demuren
Nature Roots
We crafted a brand strategy and digital identity that positioned Nature Roots as more than an organic commodities brand — but a trusted link between African farmers and sustainable global markets. From packaging systems to digital presence, our work emphasized transparency, credibility, and scalability, enabling Nature Roots to enter retail channels with confidence.
Strategy
Branding
Axis & Sage’s work was quick, high quality, and completely transformed our brand, making it both beautiful and highly functional. The team was professional and communicative even under crushing deadlines. We couldn’t be happier with the result — it gave our investors confidence and unlocked new partnerships.
Kunmi Demuren
Nature Roots
We crafted a brand strategy and digital identity that positioned Nature Roots as more than an organic commodities brand — but a trusted link between African farmers and sustainable global markets. From packaging systems to digital presence, our work emphasized transparency, credibility, and scalability, enabling Nature Roots to enter retail channels with confidence.
Strategy
Branding
Axis & Sage’s work was quick, high quality, and completely transformed our brand, making it both beautiful and highly functional. The team was professional and communicative even under crushing deadlines. We couldn’t be happier with the result — it gave our investors confidence and unlocked new partnerships.
Kunmi Demuren
Earlybean
Axis & Sage partnered with Earlybean to translate a revolutionary savings model into an intuitive digital product for young Africans. From user research with first-time savers to end-to-end UX design, we built a platform that demystifies finance and encourages long-term wealth creation. The outcome: a 10K+ user community within months and strong investor confidence in the model.
Product Design
UX/UI
Incredible work and turnaround times. We went from just an idea to a fully-fledged product with 10K+ active users in no time.
Biobele Oyibo
Earlybean
Axis & Sage partnered with Earlybean to translate a revolutionary savings model into an intuitive digital product for young Africans. From user research with first-time savers to end-to-end UX design, we built a platform that demystifies finance and encourages long-term wealth creation. The outcome: a 10K+ user community within months and strong investor confidence in the model.
Product Design
UX/UI
Incredible work and turnaround times. We went from just an idea to a fully-fledged product with 10K+ active users in no time.
Biobele Oyibo
Earlybean
Axis & Sage partnered with Earlybean to translate a revolutionary savings model into an intuitive digital product for young Africans. From user research with first-time savers to end-to-end UX design, we built a platform that demystifies finance and encourages long-term wealth creation. The outcome: a 10K+ user community within months and strong investor confidence in the model.
Product Design
UX/UI
Incredible work and turnaround times. We went from just an idea to a fully-fledged product with 10K+ active users in no time.
Biobele Oyibo
Uganda Investor Summit
We delivered end-to-end event strategy, branding, and investor relations for Uganda’s premier investment conference. From stakeholder mapping to compelling event storytelling and visual identity, our team ensured the Summit positioned Uganda as a forward-thinking hub for regional capital flows.
Event Strategy
Storytelling
The quality of work was excellent, and the team was incredibly professional from start to finish. Axis & Sage didn’t just deliver design — they crafted a narrative that resonated with both local policymakers and international investors, elevating the entire experience.
Bunmi Akinyemiju
Uganda Investor Summit
We delivered end-to-end event strategy, branding, and investor relations for Uganda’s premier investment conference. From stakeholder mapping to compelling event storytelling and visual identity, our team ensured the Summit positioned Uganda as a forward-thinking hub for regional capital flows.
Event Strategy
Storytelling
The quality of work was excellent, and the team was incredibly professional from start to finish. Axis & Sage didn’t just deliver design — they crafted a narrative that resonated with both local policymakers and international investors, elevating the entire experience.
Bunmi Akinyemiju
Uganda Investor Summit
We delivered end-to-end event strategy, branding, and investor relations for Uganda’s premier investment conference. From stakeholder mapping to compelling event storytelling and visual identity, our team ensured the Summit positioned Uganda as a forward-thinking hub for regional capital flows.
Event Strategy
Storytelling
The quality of work was excellent, and the team was incredibly professional from start to finish. Axis & Sage didn’t just deliver design — they crafted a narrative that resonated with both local policymakers and international investors, elevating the entire experience.
Bunmi Akinyemiju
Testimonials
Testimonials
Testimonials
Hear from our clients
Hear from our happy clients about their experience working with Refit and the quality of our craftsmanship.
Tomiwa helped sharpen our identity. The clarity, speed, and creativity meant that our brand matched our ambitions and spoke to investors, farmers, and customers alike.
Onyeka Akumah
Axis & Sage has been a thought partner in the truest sense. They see beyond design into the heart of business strategy — aligning brand, structure, and execution seamlessly.
Bunmi Akinyemiju
Their ability to capture the cultural roots and global ambitions of our brand gave us an identity we’re proud to put on shelves anywhere in the world.
Dinma Obidiebube
They gave our visual identity clarity that helped us communicate innovation to both public stakeholders and private partners.
LASRIC (Lagos State Science Research & Innovation Council)
They marry strategic depth with creative brilliance. Every engagement with them moves both our thinking and our execution forward.”
Chuks Okeibunor
Their frameworks for brand and product positioning have consistently given our portfolio companies the edge in competitive markets.
Temi Olateru
Their frameworks for brand and product positioning have consistently given our portfolio companies the edge in competitive markets.
Temi Olateru
They marry strategic depth with creative brilliance. Every engagement with them moves both our thinking and our execution forward.”
Chuks Okeibunor
They gave our visual identity clarity that helped us communicate innovation to both public stakeholders and private partners.
LASRIC (Lagos State Science Research & Innovation Council)
Their ability to capture the cultural roots and global ambitions of our brand gave us an identity we’re proud to put on shelves anywhere in the world.
Dinma Obidiebube
Axis & Sage has been a thought partner in the truest sense. They see beyond design into the heart of business strategy — aligning brand, structure, and execution seamlessly.
Bunmi Akinyemiju
Tomiwa helped sharpen our identity. The clarity, speed, and creativity meant that our brand matched our ambitions and spoke to investors, farmers, and customers alike.
Onyeka Akumah
Tomiwa helped sharpen our identity. The clarity, speed, and creativity meant that our brand matched our ambitions and spoke to investors, farmers, and customers alike.
Onyeka Akumah
Axis & Sage has been a thought partner in the truest sense. They see beyond design into the heart of business strategy — aligning brand, structure, and execution seamlessly.
Bunmi Akinyemiju
Their ability to capture the cultural roots and global ambitions of our brand gave us an identity we’re proud to put on shelves anywhere in the world.
Dinma Obidiebube
They gave our visual identity clarity that helped us communicate innovation to both public stakeholders and private partners.
LASRIC (Lagos State Science Research & Innovation Council)
They marry strategic depth with creative brilliance. Every engagement with them moves both our thinking and our execution forward.”
Chuks Okeibunor
Their frameworks for brand and product positioning have consistently given our portfolio companies the edge in competitive markets.
Temi Olateru
Tomiwa helped sharpen our identity. The clarity, speed, and creativity meant that our brand matched our ambitions and spoke to investors, farmers, and customers alike.
Onyeka Akumah
Axis & Sage has been a thought partner in the truest sense. They see beyond design into the heart of business strategy — aligning brand, structure, and execution seamlessly.
Bunmi Akinyemiju
Their ability to capture the cultural roots and global ambitions of our brand gave us an identity we’re proud to put on shelves anywhere in the world.
Dinma Obidiebube
They gave our visual identity clarity that helped us communicate innovation to both public stakeholders and private partners.
LASRIC (Lagos State Science Research & Innovation Council)
They marry strategic depth with creative brilliance. Every engagement with them moves both our thinking and our execution forward.”
Chuks Okeibunor
Their frameworks for brand and product positioning have consistently given our portfolio companies the edge in competitive markets.
Temi Olateru
Tomiwa helped sharpen our identity. The clarity, speed, and creativity meant that our brand matched our ambitions and spoke to investors, farmers, and customers alike.
Onyeka Akumah
Axis & Sage has been a thought partner in the truest sense. They see beyond design into the heart of business strategy — aligning brand, structure, and execution seamlessly.
Bunmi Akinyemiju
Their ability to capture the cultural roots and global ambitions of our brand gave us an identity we’re proud to put on shelves anywhere in the world.
Dinma Obidiebube
They gave our visual identity clarity that helped us communicate innovation to both public stakeholders and private partners.
LASRIC (Lagos State Science Research & Innovation Council)
They marry strategic depth with creative brilliance. Every engagement with them moves both our thinking and our execution forward.”
Chuks Okeibunor
Their frameworks for brand and product positioning have consistently given our portfolio companies the edge in competitive markets.
Temi Olateru
Tomiwa helped sharpen our identity. The clarity, speed, and creativity meant that our brand matched our ambitions and spoke to investors, farmers, and customers alike.
Onyeka Akumah
Axis & Sage has been a thought partner in the truest sense. They see beyond design into the heart of business strategy — aligning brand, structure, and execution seamlessly.
Bunmi Akinyemiju
Their ability to capture the cultural roots and global ambitions of our brand gave us an identity we’re proud to put on shelves anywhere in the world.
Dinma Obidiebube
They gave our visual identity clarity that helped us communicate innovation to both public stakeholders and private partners.
LASRIC (Lagos State Science Research & Innovation Council)
They marry strategic depth with creative brilliance. Every engagement with them moves both our thinking and our execution forward.”
Chuks Okeibunor
Their frameworks for brand and product positioning have consistently given our portfolio companies the edge in competitive markets.
Temi Olateru
Tomiwa helped sharpen our identity. The clarity, speed, and creativity meant that our brand matched our ambitions and spoke to investors, farmers, and customers alike.
Onyeka Akumah
Axis & Sage has been a thought partner in the truest sense. They see beyond design into the heart of business strategy — aligning brand, structure, and execution seamlessly.
Bunmi Akinyemiju
Their ability to capture the cultural roots and global ambitions of our brand gave us an identity we’re proud to put on shelves anywhere in the world.
Dinma Obidiebube
They gave our visual identity clarity that helped us communicate innovation to both public stakeholders and private partners.
LASRIC (Lagos State Science Research & Innovation Council)
They marry strategic depth with creative brilliance. Every engagement with them moves both our thinking and our execution forward.”
Chuks Okeibunor
Their frameworks for brand and product positioning have consistently given our portfolio companies the edge in competitive markets.
Temi Olateru
Their frameworks for brand and product positioning have consistently given our portfolio companies the edge in competitive markets.
Temi Olateru
They marry strategic depth with creative brilliance. Every engagement with them moves both our thinking and our execution forward.”
Chuks Okeibunor
They gave our visual identity clarity that helped us communicate innovation to both public stakeholders and private partners.
LASRIC (Lagos State Science Research & Innovation Council)
Their ability to capture the cultural roots and global ambitions of our brand gave us an identity we’re proud to put on shelves anywhere in the world.
Dinma Obidiebube
Axis & Sage has been a thought partner in the truest sense. They see beyond design into the heart of business strategy — aligning brand, structure, and execution seamlessly.
Bunmi Akinyemiju
Tomiwa helped sharpen our identity. The clarity, speed, and creativity meant that our brand matched our ambitions and spoke to investors, farmers, and customers alike.
Onyeka Akumah
FAQs
FAQs
FAQs
Answering your questions
Answering your questions
Answering your questions
Got more questions? Send us your enquiry below
Got more questions? Send us your enquiry below
Got more questions? Send us your enquiry below
What exactly does Axis & Sage do?
We partner with ambitious organizations and founders to design clarity, scale impact, and build trusted brands. Our work sits at the intersection of strategy, brand, product, and storytelling — helping businesses move from idea to execution, and from execution to sustainable growth.
What area are you based in?
We work out of our primary offices in Dubai and Abu Dhaboi in the UAE, but depending on the project, we are happy to travel to immerse ourselves in our clients problems. Get in touch to discuss your location and project needs.
Who do you typically work with?
We work with a diverse range of clients, from early-stage startups validating product-market fit, to growth-stage companies needing sharper strategy and design systems, to public institutions and development partners looking to communicate innovation with credibility. If you’re solving an important problem in Africa or emerging markets — or building bridges between Africa and the world — you’re our kind of client.
How do you structure engagements?
Every engagement starts with discovery and alignment — understanding your context, goals, and constraints. From there, we co-design the right format: Sprints (1-3 weeks) for targeted challenges (e.g., product UX, pitch deck redesign, investor comms). Projects (4-12 weeks) for broader initiatives like brand strategy, packaging systems, or event identity. Partnerships (retainers or long-term advisory) for companies who need ongoing design + strategy capacity without building an in-house team.
What makes Axis & Sage different?
We’re not just an agency chasing pretty outputs, and we’re not consultants delivering slides no one uses. We live at the crossroads of strategy and craft. Our work is pragmatic, fast, and designed to create measurable business impact. Clients say we’re their “thought partner and execution arm” rolled into one.
How do you measure success?
We measure success by the clarity, traction, and trust our clients gain. Sometimes that looks like: A startup closing their seed round after we redesign their story. An event that attracts more investors and partners than anticipated. A consumer brand scaling from farmers’ markets to international retail. A public innovation council shaping its reputation through world-class communication.
Do you only work in Africa?
Africa is our heartland — it’s where we’ve honed our craft and built deep understanding. But we also partner with clients in the GCC, Europe, and North America, especially where there’s an Africa connection (diaspora, trade, capital, or cultural).
What does working with you cost?
We price based on scope and intensity rather than arbitrary hourly billing. Small sprints may start at a few thousand dollars, while large strategic engagements or long-term advisory partnerships are priced accordingly. The best way to get an accurate sense is to start with a discovery call.
How can we get started?
Simple: book a conversation with us. In 30 minutes we’ll unpack your goals, challenges, and opportunities — and if we’re the right fit, we’ll map out an engagement that works.
What exactly does Axis & Sage do?
We partner with ambitious organizations and founders to design clarity, scale impact, and build trusted brands. Our work sits at the intersection of strategy, brand, product, and storytelling — helping businesses move from idea to execution, and from execution to sustainable growth.
What area are you based in?
We work out of our primary offices in Dubai and Abu Dhaboi in the UAE, but depending on the project, we are happy to travel to immerse ourselves in our clients problems. Get in touch to discuss your location and project needs.
Who do you typically work with?
We work with a diverse range of clients, from early-stage startups validating product-market fit, to growth-stage companies needing sharper strategy and design systems, to public institutions and development partners looking to communicate innovation with credibility. If you’re solving an important problem in Africa or emerging markets — or building bridges between Africa and the world — you’re our kind of client.
How do you structure engagements?
Every engagement starts with discovery and alignment — understanding your context, goals, and constraints. From there, we co-design the right format: Sprints (1-3 weeks) for targeted challenges (e.g., product UX, pitch deck redesign, investor comms). Projects (4-12 weeks) for broader initiatives like brand strategy, packaging systems, or event identity. Partnerships (retainers or long-term advisory) for companies who need ongoing design + strategy capacity without building an in-house team.
What makes Axis & Sage different?
We’re not just an agency chasing pretty outputs, and we’re not consultants delivering slides no one uses. We live at the crossroads of strategy and craft. Our work is pragmatic, fast, and designed to create measurable business impact. Clients say we’re their “thought partner and execution arm” rolled into one.
How do you measure success?
We measure success by the clarity, traction, and trust our clients gain. Sometimes that looks like: A startup closing their seed round after we redesign their story. An event that attracts more investors and partners than anticipated. A consumer brand scaling from farmers’ markets to international retail. A public innovation council shaping its reputation through world-class communication.
Do you only work in Africa?
Africa is our heartland — it’s where we’ve honed our craft and built deep understanding. But we also partner with clients in the GCC, Europe, and North America, especially where there’s an Africa connection (diaspora, trade, capital, or cultural).
What does working with you cost?
We price based on scope and intensity rather than arbitrary hourly billing. Small sprints may start at a few thousand dollars, while large strategic engagements or long-term advisory partnerships are priced accordingly. The best way to get an accurate sense is to start with a discovery call.
How can we get started?
Simple: book a conversation with us. In 30 minutes we’ll unpack your goals, challenges, and opportunities — and if we’re the right fit, we’ll map out an engagement that works.
What exactly does Axis & Sage do?
We partner with ambitious organizations and founders to design clarity, scale impact, and build trusted brands. Our work sits at the intersection of strategy, brand, product, and storytelling — helping businesses move from idea to execution, and from execution to sustainable growth.
What area are you based in?
We work out of our primary offices in Dubai and Abu Dhaboi in the UAE, but depending on the project, we are happy to travel to immerse ourselves in our clients problems. Get in touch to discuss your location and project needs.
Who do you typically work with?
We work with a diverse range of clients, from early-stage startups validating product-market fit, to growth-stage companies needing sharper strategy and design systems, to public institutions and development partners looking to communicate innovation with credibility. If you’re solving an important problem in Africa or emerging markets — or building bridges between Africa and the world — you’re our kind of client.
How do you structure engagements?
Every engagement starts with discovery and alignment — understanding your context, goals, and constraints. From there, we co-design the right format: Sprints (1-3 weeks) for targeted challenges (e.g., product UX, pitch deck redesign, investor comms). Projects (4-12 weeks) for broader initiatives like brand strategy, packaging systems, or event identity. Partnerships (retainers or long-term advisory) for companies who need ongoing design + strategy capacity without building an in-house team.
What makes Axis & Sage different?
We’re not just an agency chasing pretty outputs, and we’re not consultants delivering slides no one uses. We live at the crossroads of strategy and craft. Our work is pragmatic, fast, and designed to create measurable business impact. Clients say we’re their “thought partner and execution arm” rolled into one.
How do you measure success?
We measure success by the clarity, traction, and trust our clients gain. Sometimes that looks like: A startup closing their seed round after we redesign their story. An event that attracts more investors and partners than anticipated. A consumer brand scaling from farmers’ markets to international retail. A public innovation council shaping its reputation through world-class communication.
Do you only work in Africa?
Africa is our heartland — it’s where we’ve honed our craft and built deep understanding. But we also partner with clients in the GCC, Europe, and North America, especially where there’s an Africa connection (diaspora, trade, capital, or cultural).
What does working with you cost?
We price based on scope and intensity rather than arbitrary hourly billing. Small sprints may start at a few thousand dollars, while large strategic engagements or long-term advisory partnerships are priced accordingly. The best way to get an accurate sense is to start with a discovery call.
How can we get started?
Simple: book a conversation with us. In 30 minutes we’ll unpack your goals, challenges, and opportunities — and if we’re the right fit, we’ll map out an engagement that works.
Contact
Contact
Contact
Get in touch
Got a big idea? A complex challenge? Or just want to explore how we can help? We'd love to hear from you!
Office
Abu Dhabi, Dubai, UAE
167-169 Great Portland Street,
W1W 5PF