ENGAGEMENTS AND PRICING

Start with one sentence. Know the price before we start.

Every engagement begins with the action you need and a fixed fee. Nothing starts without both.

Engagements

01 · SPECIALIST

Specialist engagements.

Investor Readiness Sprint

Quoted on a 30-minute call3 weeks

For founders and CEOs raising. We cover both halves:

  • The terms: cap table, share scheme, data room, valuation logic.
  • The moment: narrative, deck, investor list and process.

Portfolio Review

Quoted on a 30-minute call4 weeks

For investors and groups. The Diagnostic run across three companies, with one report for the board.

Leadership working session

Quoted on a 30-minute callhalf a day

Your leadership team in one room, one sentence each. We leave you with the three actions that matter and what's in the way of each.

02 · THE DIAGNOSTIC

What happens in the Diagnostic.

  1. Day 1

    We agree the sentence and how we'll measure it.

  2. Days 2–5

    We interview the people who need to act and the people who own the path.

  3. Days 5–7

    We walk the path and read the numbers.

  4. Days 8–9

    We tag every blocker (terms, moment or both) and draft the fixes and the quote.

  5. Day 10

    Readout with your leadership team.

03 · THE FEE

What the Diagnostic fee pays for.

Ten working days of principal time, the interviews, the analysis, the report and a fixed quote for the fix.

US$5,000 fixed · AED 18,500 for UAE engagements.

100% of the Diagnostic fee is credited against a Conversion Programme of US$15,000 or more, contracted within 30 days of the Diagnostic readout.

Read the guide

04 · QUESTIONS

Frequently asked questions.

01

What does Axis & Sage do?

We get the people your business depends on to act: investors, partners, teams and customers. We find what's stopping them in the terms or the moment, and fix it in the strategy, the product or the brand.

02

Is Conversion Design the same as conversion rate optimisation?

Conversion rate optimisation improves pages. We start earlier, with the structure, incentives and deal terms that decide whether people want to act. Then we design the product and the message that decide whether they can.

03

Who do you work with?

Owners, CEOs and investors of groups and growing businesses; founders raising capital; and institutions running programmes. We work across Africa and the GCC.

04

How does an engagement start?

With the Scorecard or a 30-minute call, then a fixed-fee Conversion Diagnostic. You know the price before we start.

05

Do you raise capital or place investments?

No. We prepare businesses, materials and commercial structures for investor conversations. Clients and their licensed advisers manage solicitation, placement and regulated activity.

06

Who does the work?

The founders lead every engagement. Specialists we've worked with join when the fix needs them, and they're named in the proposal.

07

Where are you based?

We're registered in Masdar City Free Zone, Abu Dhabi, and the founders are in Dubai and Lagos. We work across Africa and the GCC, and in person when it helps.

08

How quickly do you reply?

Within one working day, with a clear next step.

Who needs to act?

Tell us in one sentence. We reply within one working day with a clear next step.

Who needs to act, what they need to do, and by when