TO

PEOPLE · MOMENTS

Tomiwa Ogunmodede

Co-founder

PRODUCT & TECHNOLOGY

Designs the moments people act in.

01 · BIOGRAPHY

Designs the moments people act in.

Tomiwa works on the moments where people act: products, interfaces, services and systems.

He has more than ten years across product design, technology, growth and venture building in fintech, education, hospitality and operational software.

He was the first design hire at Farmcrowdy, where internal funnel tracking recorded first-time mobile sponsorship conversion moving from 18% to 60%. He spent nearly four years as Senior Product Designer on Learning Equality's Kolibri platform, co-founded Mular and Earlybean, and currently leads Product & Technology for Lion Hospitality Partners.

At Axis & Sage, he leads Product & Technology.

02 · SELECTED WORK

Selected work.

  1. 01Farmcrowdy sponsorship flow and first design system (300+ components).
  2. 02Kolibri content import and coach tools; contributor to the open-source Kolibri Design System (500+ components).
  3. 03Mular's payment, rates and settlement experience.
  4. 04Earlybean's four-sided permissions for parents, children, schools and merchants.
  5. 05Lion Hospitality Partners' order, payment, kitchen and inventory systems.
  6. 06AdPipe's AI-assisted creation workflows.

Background

WRITING AND SPEAKING01
BusinessDay SME Clinic panellist (2025); Learning Equality, “When the Internet Behaves Like Weather” (2026).
EDUCATION02
BSc Computer Science with Economics, Obafemi Awolowo University.
BASED IN03
Dubai and Lagos.

03 · IN THE WORK INDEX

Related work.

AGRICULTURE INVESTMENT

PRINCIPAL TRACK RECORD

Farmcrowdy

First-time mobile sponsorship conversion from 18% to 60%.

  • BUILT
  • RAN
  • CUSTOMERS BUY
EDUCATION

PRINCIPAL TRACK RECORD

Kolibri · Learning Equality

85% better discoverability and 60% fewer failed imports in usability testing.

  • BUILT
  • USERS ADOPT
PAYMENTS

PRINCIPAL TRACK RECORD

Mular

$2.1M+ processed across 19K+ transactions.

  • FOUNDED
  • CUSTOMERS BUY
FAMILY FINANCE

PRINCIPAL TRACK RECORD

Earlybean

3,416 active users; Techstars '23; Web Summit Qatar PITCH top three.

  • FOUNDED
  • USERS ADOPT
HOSPITALITY, 14 VENUES

PRINCIPAL TRACK RECORD

Lion Hospitality Partners

31,324 paid orders and ₦1.66bn (about US$1.25M) processed in five months across the order, payment and kitchen systems.

  • RAN
  • TEAMS EXECUTE
ENTERPRISE VIDEO

PRINCIPAL TRACK RECORD

AdPipe

AI-assisted creation workflows, designed during the period leading into AdPipe's first announced $3M seed.

  • BUILT
  • CUSTOMERS BUY

Who needs to act?

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Who needs to act, what they need to do, and by when