CASE
AGRICULTURE INVESTMENT · 2017–2020
PRINCIPAL TRACK RECORD
Farmcrowdy
Nigeria's first digital agriculture platform, where people in cities sponsor farms and share the harvest.
01 · NEEDED
FIRST-TIME VISITORS TO SPONSOR A FARM ON THEIR PHONE.
02 · IN THE WAY
What stood in the way.
- 01Sponsors would never see the farm.
- 02The first-time mobile flow asked for commitment before it built trust.
- 03Nothing showed a sponsor their money at work.
03 · CHANGED
What we changed.
- MOMENTRedesigned the first-time mobile sponsorship flow.
- MOMENTFarm updates in text, photo and video, from planting to harvest.
- MOMENTThe company's first design system, 300+ components, across sponsorship, tracking and farmer tools.
- TERMSThen led product and growth as Head of Products and Program Management.
04 · MOVED
What moved.
18% → 60%
First-time mobile sponsorship conversion
SOURCE: INTERNAL FUNNEL TRACKING
$1.86M → $9.14M
Tracked sponsorship volume
SOURCE: DURING THE WIDER PRODUCT AND GROWTH PERIOD
45,000+
Customers
SOURCE: Company records
05 · VISUALS
Visuals.
ARTIFACTS · REDRAWN FOR THIS PAGE, NOT SCREENSHOTS
What the client said
“Tomiwa helped sharpen our identity. The clarity, speed, and creativity meant that our brand matched our ambitions and spoke to investors, farmers, and customers alike.”
Who needs to act?
Tell us in one sentence. We reply within one working day with a clear next step.